1 October 1973 The Air Force: A Bad Customer
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Proceedings Volume 0036, Military Airborne Video Recording: Requirements, Utilization, and Technology; (1973) https://doi.org/10.1117/12.953689
Event: Military Airborne Video Recording: Requirements, Utilization and Techniques, 1973, Dayton, United States
Abstract
Gentlemen: 1. Most Of What You Build Is Too Expensive. 2. Most Of What You Build Doesn't Solve The Problem It Was Intended To Solve. 3. Most Of What You Build Is So Unreliable That, If It Was A Consumer Product You Had Bought, You'd Change Brands. 4. Most Of What You Build Is Built In Blind Response To The Customer's Stated Requirements, Instead Of Telling The Customer What He Really Needs, Then Showing Him How To Get It. 5. Most Of What You Build Is Antique. You Squeeze And Squeeze On Old Ideas Trying To Solve New Problems.
© (1973) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
William A. Lanich, William A. Lanich, } "The Air Force: A Bad Customer", Proc. SPIE 0036, Military Airborne Video Recording: Requirements, Utilization, and Technology, (1 October 1973); doi: 10.1117/12.953689; https://doi.org/10.1117/12.953689
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