7 July 1976 A Case Study - Overcoming Marketing And R&D Obstacles In Developing Consumer Photographic Lenses
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Everyone at Ponder & Best would like to extend their appreciation to SPIE for allowing us to share with you the experience our company had in developing an innovative line of consumer photographic lenses for 35mm SLR cameras. What follows will be a case study which briefly brings you behind the scenes at the tail-end of a 3 year program. There are many risks in describing any major corporate effort in research & development and marketing because in generalizing one must necessarily omit a long list of contributors to the effort. The Vivitar Series I Lens project, in relative terms, was enormous and involved almost one hundred people in the United States, Japan and Germany. In the interest of time, I will mention only the key people and concentrate most of my comments on the zoom lens development.
© (1976) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Paul A. Ellis, "A Case Study - Overcoming Marketing And R&D Obstacles In Developing Consumer Photographic Lenses", Proc. SPIE 0071, The Business Side of the Optical Industry I, (7 July 1976); doi: 10.1117/12.965374; https://doi.org/10.1117/12.965374


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