14 January 1977 Pricing Your Product In Europe
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Abstract
Setting a price for your product is a critical and complex task in the close, familiar, homogeneous United States. Setting prices in the distant, unfamiliar, heterogeneous markets of Europe may be equally critical, but distinctly more complex.
© (1977) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Nathaniel Brenner, "Pricing Your Product In Europe", Proc. SPIE 0081, The Business Side of the Optical Industry II, (14 January 1977); doi: 10.1117/12.954864; https://doi.org/10.1117/12.954864
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