14 January 1977 Pricing Your Product In Europe
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Abstract
Setting a price for your product is a critical and complex task in the close, familiar, homogeneous United States. Setting prices in the distant, unfamiliar, heterogeneous markets of Europe may be equally critical, but distinctly more complex.
© (1977) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Nathaniel Brenner, Nathaniel Brenner, } "Pricing Your Product In Europe", Proc. SPIE 0081, The Business Side of the Optical Industry II, (14 January 1977); doi: 10.1117/12.954864; https://doi.org/10.1117/12.954864
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