Just as your companies screen and monitor the market place to determine demand and the public's perception of product need, the power company is constantly faced with studying and forecasting the potential for load growth within it's franchised areas. This study and it's resultant forecast for growth has placed the power industry in a hot spot.
Joseph F Barresi,
"The Power Company Hot-Spot", Proc. SPIE 0446, Thermosense VI: Thermal Infrared Sensing for Diagnostics and Control, (27 March 1984); doi: 10.1117/12.939136; https://doi.org/10.1117/12.939136