Popular, successful technology contains within itself certain principles which tend to alienate people from technology. A major contributor is user friendly design which produces estrangement by "hiding" the operative technology from the user. This alienation appears to be an irreducible residue of modern technology. This circumstance resonates with the current predominance of technology in our environment to produce a general feeling of estrangement from the world we inhabit. It thus appears prudent to develop strategies for coping with this phenomenon rather than unrealistically planning to eliminate it.