This talk covers the use of Computer generated color output in the preparation of professional, memorable presentations. The focus is on this application and today's business graphic marketplace. To provide a background, on overview of the factors and trends influencing the market for color hard copy output is essential. The availability of lower cost computing technology, improved graphic software and user interfaces and the availability of color copiers is combining with the latest generation of color ink jet printers to cause a strong growth in the use of color hardcopy devices in the business graphics marketplace. The market is expected to grow at a compound annual growth rate in excess of 25% and reach a level of 5 Billion by 1990. Color lasography and ink jet technology based products are expected to increase share significantly primarily at the expense of pen plotters. Essential to the above mentioned growth is the latest generation of products. The Xerox 4020 Color Ink Jet Printer embodies the latest ink jet technology and is a good example of this new generation of products. The printer brings highly reliable color to a broad range of business users. The 4020 is driven by over 50 software packages allowing users compatibility and supporting a variety of applications. The 4020 is easy to operate and maintain and capable of producing excellent hardcopy and transparencies at an attractive price point. Several specific applications areas were discussed. Images were typically created on an IBM PC or compatible with a graphics application package and output to the Xerox 4020 Color Ink Jet Printer. Bar charts, line graphs, pie charts, integrated text and graphics, reports and maps were displayed with a brief description. Additionally, the use of color in brainscanning to discern and communicate information and in computer generated Art demonstrate the wide variety of potential applications. Images may be output to paper or to transparency for overhead presentation. The future of color in the business graphics market looks bright and will continue to be strongly influenced by future product introductions.