Good morning ladies and gentlemen. I represent Polaroid Graphics Imaging, a wholly owned subsidiary of the Polaroid Corporation. We wish to thank Ken Cloud and the SPIE for the opportunity to speak today. Several criterion are fundamental in the role for Direct Digital Color Proofing (DDCP), First, the DDCP must represent a first generation hardcopy of the exact color information in the production stream. If must, as it's name suggests be an exact, proof (hence the name direct) of the electronic or digital information which would otherwise be directed toward film working. It is after all the most critical means to evaluate the quality of whatever pagination, scanner or color work which has gone be for it. Second, the DDCP must represent an opportunity. That opportunity is to reconvene the production stream and move to film making, optical or magnetic storage, or satellite transmission with the confidence that the DDCP is identical to some conventional counterpart. In the case of film it must match a conventional proof and press sheet, dot for dot. Otherwise it is merely an exercise in interpretation. For magnetic or optical storage and satellite transmission there must be assurance that at any opportunity either a duplicate DDCP or a conventional film/proof could reproduce earlier results. Finally as the printed product is the final goal and direct to press is evolving in direct to plate and direct to gravure printing the DDCP must share the half toner lineage of these products. Thirdly and hardly least, the whole purpose for DDCP is increased productivity. However, our industry struggles to maintain individuality and variety. Somehow DDCP must balance these forces.