Applications with iconic user interfaces, (for example, interfaces with pulldown menus, radio buttons, and scroll bars), such as those found on Apple's Macintosh computer and the IBM PC under Microsoft's Presentation Manager, have become very popular, and for good reason. They are much easier to use than applications with traditional keyboard-oriented interfaces, so training costs are much lower and just about anyone can use them. They are standardized between applications, so once you learn one application you are well along the way to learning another. The use of one reinforces the common elements between applications of the interface, and, as a result, you remember how to use them longer. Finally, for the developer, their support costs can be much lower because of their ease of use.