This paper researches the applicability of an intuitive advertising system for large indoor environments using Visible Light Communication (VLC). This VLC based positioning system includes the use of the visible light signal to light the space and to transmit the information for travelers’ positioning and of advertising campaigns in the surroundings. White RGB-LEDs, whose original function is providing illumination, are used as transmitters due to the ability of each individual chip to switch quickly enough to transfer data. This functionality is used for communication where the multiplexed data can be encoded in the emitting light. The light signals emitted by the LEDs positioned in the area of the advertising campaign are interpreted directly by the customers’ receivers. A SiC optical sensor with light filtering and demultiplexing properties receives the modulated signals containing the ID and the geographical position of the LED and other information, demultiplexes and decodes the data and locates the mobile device in the environment. Different layouts are analysed: square and hexagonal meshes are tested, and a 2D localization design, demonstrated by a prototype implementation, is presented. The key differences between both topologies are discussed. For both, the transmitted information, indoor position and motion direction of the customer are determined. The results showed that the LED-aided VLC navigation system enables to determine the position of a mobile target inside the network, to infer the travel direction as a function of time and to interact with information received.