CONFERENCE PROCEEDINGS
Advanced Search
Home > Proceedings > Volume 12251 > Article
Paper
17 May 2022 Modeling of customer value as the basis of a system for preparing marketing decisions in modern management
Varvara Altunina, Liubov Shcherbinina, Natalia Lukyanova
Author Affiliations +
Proceedings Volume 12251, Computer Applications for Management and Sustainable Development of Production and Industry (CMSD2021); 122510V (2022) https://doi.org/10.1117/12.2631602
Event: Computer Applications for Management and Sustainable Development of Production and Industry (CMSD2021), 2021, Dushanbe, Tajikistan
Abstract
The article presents the results of a study of consumer behavior and customer value in the fresh flower retail market of the Kaliningrad region as the basis of a management decision support system based on the concept of customer-oriented management. A methodology for modeling customer value as a complex management object has been developed and presented, including: highlighting the main criteria for the consumer to choose a place to make a purchase, analyzing the interdependence of the purchase criteria and combining them based on the principal component method into independent factors reflecting the values of the consumer, building a segmentation algorithm market based on customer value using cluster analysis methods, assessing the significance of factors for individual market segments and combining them into a single customer value function. The results of the study can become the basis for the development of management decisions in the field of marketing.
© (2022) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Citation Download Citation
Varvara Altunina, Liubov Shcherbinina, and Natalia Lukyanova "Modeling of customer value as the basis of a system for preparing marketing decisions in modern management", Proc. SPIE 12251, Computer Applications for Management and Sustainable Development of Production and Industry (CMSD2021), 122510V (17 May 2022); https://doi.org/10.1117/12.2631602
ACCESS THE FULL ARTICLE
ORGANIZATIONAL
Sign in with credentials provided by your organization.
INSTITUTIONAL
Select your institution to access the SPIE Digital Library.
SELECT YOUR INSTITUTION
PERSONAL
Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.
PERSONAL SIGN IN
No SPIE Account? Create one
PURCHASE THIS CONTENT
SUBSCRIBE TO DIGITAL LIBRARY
50 downloads per 1-year subscription
Members: $195
Non-members: $335 ADD TO CART
25 downloads per 1 - year subscription
Members: $145
Non-members: $250 ADD TO CART
PURCHASE SINGLE ARTICLE
Includes PDF, HTML & Video, when available
Members: $17.00
Non-members: $21.00 ADD TO CART
PROCEEDINGS
 9 PAGES
DOWNLOAD PAPER SAVE TO MY LIBRARY
GET CITATION
Advertisement
Advertisement
RIGHTS & PERMISSIONS
Get copyright permission  Get copyright permission on Copyright Marketplace
KEYWORDS
Internet
Reliability
Telecommunications
Social networks
RELATED CONTENT
Subscribe to Digital Library
Receive Erratum Email Alert
Back to Top