My paper will cover the market-related issues and estimated potential of the color hard copy market.
The color hard copy market has been evolving over the past eight to ten years with steady progress in technology and application development.
The color hard copy market is very applications-specific, with some color hard copy technologies better suited to the requirements of an application area than others. Color hard copy market segmentation including major application areas and technologies best suited for the requirements of those applications will be discussed.
A number of factors are driving the evolution of the color hard copy market. Factors such as the use and availability of color monitors, color copiers, and software will be put into perspective. As the color hard copy market continues its development into the 1990's, it's important to understand the business potential today and over the next five years. I will discuss the growth dynamics of the color hard copy market and the estimated potential of each of the major technology areas.