The author owned and operated a holographic art gallery from 1979 to 1990. He discusses his early difficulties selling enough holographic art to survive, and he analyzes the underlying causes. As the years progressed and sales of holographic art increased, the author theorizes on the reasons for the improvements in the market. While considering in detail global topics such as public awareness of the medium and the nature and quality of the art itself, attention is also focused on specific yet important issues such as the availability of new light sources for home illumination.
Looking towards the future, comments address how holographic art must continue to change and adapt in order to gain greater respect and acceptance as a valid form of artistic expression. Finally, the long term outlook for sales of holographic art is discussed and analyzed.
Gary A. Zellerbach,
"Selling holographic art: an analysis of past, present, and future markets", Proc. SPIE 1600, Intl Symp on Display Holography, (1 January 1992); doi: 10.1117/12.57817; https://doi.org/10.1117/12.57817