Holography has been extensively studied and developed by physicists, chemists and engineers. The technology is constantly improving, and is now available and accepted as an artistic medium. The Biocybernetic approach for studying neurophysiological responses to presentation of artistic material such as print, audio, photography, video and computer display, can now include the response to holograms. The artist can determine the degree of emotional impact of the hologram on the viewer. The results may be quantified or expressed qualitatively.
"Biocybernetic approach for studying holography as an artistic medium", Proc. SPIE 2043, Holographic Imaging and Materials, (12 January 1994); doi: 10.1117/12.165560; https://doi.org/10.1117/12.165560