An engineer or scientist devises a patentable technology on a device that offers a unique product advantage. Why then is it difficult to convince a medical manufacturer to market the device? A clinical research team conceives new applications that have unquestionable value. Why can't they obtain support for their research from the medical manufacturer environment? These are questions that medical laser manufacturers are constantly evaluating. There are many issues that a corporation must consider, including product life cycles, current market focus, technological production ability, regulatory compliance, and many more. This presentation reviews issues such as these in the current changing medical arena. An inside view of strategies for approaching corporations for support is discussed.