The advancement of the liquid crystal display (LCD) technology, and improvements of the optical and electro-optical properties, have enabled the broad expansion of LCDs application field. The rapid development of the multimedia techniques, new applications in automotive, office, medical domain, forced the demand for the color displays--for the information presentation with the color code. The necessity to fulfil many contradictory and extreme conditions caused the development of the optimization procedures of the color LC displays to be a big problem. Most of the LCDs used nowadays are the twisted nematic, super twisted nematic, and active matrix thin film transistor LCD. The characterization of the achromatic black/white LCDs is made by means of photometric measuring methods, and quantitative measures are used: luminance, reflectance, contrast, contrast ration; as a function of a driving voltage, viewing angle, temperature, etc. The characterization of the color LCD is based on the spectral distributions of the transmittance or reflectance. Quantitative measures are chromatic coordinates and luminance factors are defined according to the colorimetric systems--CIE 1931, CIE 1976, CIELUV, CIELAB. The color difference (Delta) E in the CIELUV system is applied as a optimization parameter for the color display module. The spectral properties of all optical elements of the display module are analyzed and their influence on the set of the optical factors of LCD is evaluated. The correlation between technological parameters and optical characteristics of the LCD has been investigated. The choice of the optimization criterion is discussed and the optimization algorithm is proposed. Results of the color displays evaluation for some examples with different preconditions are presented.