22 April 1996 Violating expectations of color order
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An exploration of emotion in color communication is presented in this paper. It begins with an outline of a proposed theory of emotion and a hypothesis of how color may induce emotion. A discussion follows that details what is essential in a color message to predict emotional responses. Experiments are described that might assist in validating the theory put forth in this paper.
© (1996) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Bil Burling, Walter R. Bender, "Violating expectations of color order", Proc. SPIE 2657, Human Vision and Electronic Imaging, (22 April 1996); doi: 10.1117/12.238750; https://doi.org/10.1117/12.238750

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