22 April 1996 Violating expectations of color order
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An exploration of emotion in color communication is presented in this paper. It begins with an outline of a proposed theory of emotion and a hypothesis of how color may induce emotion. A discussion follows that details what is essential in a color message to predict emotional responses. Experiments are described that might assist in validating the theory put forth in this paper.
© (1996) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Bil Burling, Bil Burling, Walter R. Bender, Walter R. Bender, } "Violating expectations of color order", Proc. SPIE 2657, Human Vision and Electronic Imaging, (22 April 1996); doi: 10.1117/12.238750; https://doi.org/10.1117/12.238750


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