The accuracy of today's color management systems fails to satisfy the requirements of the graphic arts market. A first explanation for this is that color calibration charts on which these systems rely, because of print technical reasons, are subject to color deviations and inconsistencies. A second reason is that colorimetry describes the human visual perception of color differences and has no direct relation to the rendering technology itself of a proofing or printing device. The author explains that only firm process control of the many parameters in offset printing by means of a system as for example EUROSTANDARD System Brunner, can lead to accurate and consistent calibration of scanner, display, proof and print. The same principles hold for the quality management of digital presses.