There is presently a strong expectation for the opportunities offered by the deployment of new and sophisticated telecommunication services with increasing interactivity, ranging from distributive to highly interactive, covering heterogeneous areas, like entertainment, tourism, commercial and information. The Project AMUSE (Advanced MUltimedia SErvices to residential users), which s being carried out in the framework of the Advanced Communication Technologies and Services Programme sponsored by the European Union, is proposing effective solutions to various open issues related to the implementation and provisioning of new multimedia services. After an overview of the project and the relevant platform, the paper will introduce a description of the advanced services the project is going to provide to real residential users by means of a state-of-then-art Asynchronous Transfer Mode end-to-end infrastructure. Emphasis will be put on the outcomes of the experiences gained during the first project year, stemming from the implementation and deployment of complex multimedia services developed by means of innovative authoring tools. Particular attention will be paid to the facts and findings resulting from the activities so far performed in the Italian trial island. In particular, the role of contents provisioning and service design, as well as the monitoring of service acceptance and usability by the final users are emerging as outstanding topics, even beyond network technological issues. Finally, an outline of major unsolved problems in the area of interactive multimedia s presented.