Digital contract approach for consistent and predictable multimedia information delivery in electronic commerce

Prabhudev Konana; Alok Gupta; Andrew B. Whinston

doi:10.1117/12.264300

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24 January 1997 Digital contract approach for consistent and predictable multimedia information delivery in electronic commerce

Prabhudev Konana; Alok Gupta; Andrew B. Whinston

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Proceedings Volume 3020, Multimedia Computing and Networking 1997; (1997) https://doi.org/10.1117/12.264300
Event: Electronic Imaging '97, 1997, San Jose, CA, United States

Abstract

A pure 'technological' solution to network quality problems is incomplete since any benefits from new technologies are offset by the demand from exponentially growing electronic commerce ad data-intensive applications. SInce an economic paradigm is implicit in electronic commerce, we propose a 'market-system' approach to improve quality of service. Quality of service for digital products takes on a different meaning since users view quality of service differently and value information differently. We propose a framework for electronic commerce that is based on an economic paradigm and mass-customization, and works as a wide-area distributed management system. In our framework, surrogate-servers act as intermediaries between information provides and end- users, and arrange for consistent and predictable information delivery through 'digital contracts.' These contracts are negotiated and priced based on economic principles. Surrogate servers pre-fetched, through replication, information from many different servers and consolidate based on demand expectations. In order to recognize users' requirements and process requests accordingly, real-time databases are central to our framework. We also propose that multimedia information be separated into slowly changing and rapidly changing data streams to improve response time requirements. Surrogate- servers perform the tasks of integration of these data streams that is transparent to end-users.

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Prabhudev Konana, Alok Gupta, and Andrew B. Whinston "Digital contract approach for consistent and predictable multimedia information delivery in electronic commerce", Proc. SPIE 3020, Multimedia Computing and Networking 1997, (24 January 1997); https://doi.org/10.1117/12.264300

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