Digital contract approach for consistent and predictable multimedia information delivery in electronic commerce

Prabhudev Konana; Alok Gupta; Andrew B. Whinston

doi:10.1117/12.264300

24 January 1997 Digital contract approach for consistent and predictable multimedia information delivery in electronic commerce

Prabhudev Konana; Alok Gupta; Andrew B. Whinston

Author Affiliations +

Proceedings Volume 3020, Multimedia Computing and Networking 1997; (1997) https://doi.org/10.1117/12.264300
Event: Electronic Imaging '97, 1997, San Jose, CA, United States

Abstract

A pure 'technological' solution to network quality problems is incomplete since any benefits from new technologies are offset by the demand from exponentially growing electronic commerce ad data-intensive applications. SInce an economic paradigm is implicit in electronic commerce, we propose a 'market-system' approach to improve quality of service. Quality of service for digital products takes on a different meaning since users view quality of service differently and value information differently. We propose a framework for electronic commerce that is based on an economic paradigm and mass-customization, and works as a wide-area distributed management system. In our framework, surrogate-servers act as intermediaries between information provides and end- users, and arrange for consistent and predictable information delivery through 'digital contracts.' These contracts are negotiated and priced based on economic principles. Surrogate servers pre-fetched, through replication, information from many different servers and consolidate based on demand expectations. In order to recognize users' requirements and process requests accordingly, real-time databases are central to our framework. We also propose that multimedia information be separated into slowly changing and rapidly changing data streams to improve response time requirements. Surrogate- servers perform the tasks of integration of these data streams that is transparent to end-users.

Citation Download Citation

Prabhudev Konana, Prabhudev Konana, Alok Gupta, Alok Gupta, Andrew B. Whinston, Andrew B. Whinston, } "Digital contract approach for consistent and predictable multimedia information delivery in electronic commerce", Proc. SPIE 3020, Multimedia Computing and Networking 1997, (24 January 1997); doi: 10.1117/12.264300; https://doi.org/10.1117/12.264300

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