When product designers use perceptually based color tools

Walter R. Bender

doi:10.1117/12.320129

17 July 1998 When product designers use perceptually based color tools

Walter R. Bender

Proceedings Volume 3299, Human Vision and Electronic Imaging III; (1998) https://doi.org/10.1117/12.320129
Event: Photonics West '98 Electronic Imaging, 1998, San Jose, CA, United States

Abstract

Palette synthesis and analysis tools have been built based upon a model of color experience. This model adjusts formal compositional elements such as hue, value, chroma, and their contrasts, as well as size and proportion. Clothing and household product designers were given these tools to give guidance to their selection of seasonal palettes for use in production of the private-label merchandise of a large retail chain. The designers chose base palettes. Accents to these palettes were generated with and without the aid of the color tools. These palettes are compared by using perceptual metrics and interviews. The results are presented.

Citation Download Citation

Walter R. Bender "When product designers use perceptually based color tools", Proc. SPIE 3299, Human Vision and Electronic Imaging III, (17 July 1998); https://doi.org/10.1117/12.320129

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