Transactional interactive multimedia banner

Zon-Yin Shae; Xiping Wang; Juerg von Kaenel

doi:10.1117/12.386664

30 May 2000 Transactional interactive multimedia banner

Zon-Yin Shae, Xiping Wang, Juerg von Kaenel

Proceedings Volume 4067, Visual Communications and Image Processing 2000; (2000) https://doi.org/10.1117/12.386664
Event: Visual Communications and Image Processing 2000, 2000, Perth, Australia

Abstract

Advertising in TV broadcasting has shown that multimedia is a very effective means to present merchandise and attract shoppers. This has been applied to the Web by including animated multimedia banner ads on web pages. However, the issues of coupling interactive browsing, shopping, and secure transactions e.g. from inside a multimedia banner, have only recently started to being explored. Currently there is an explosively growing amount of back-end services available (e.g., business to business commerce (B2B), business to consumer (B2C) commerce, and infomercial services) in the Internet. These services are mostly accessible through static HTML web pages at a few specific web portals. In this paper, we will investigate the feasibility of using interactive multimedia banners as pervasive access point for the B2C, B2B, and infomercial services. We present a system architecture that involves a layer of middleware agents functioning as the bridge between the interactive multimedia banners and back-end services.

Citation Download Citation

Zon-Yin Shae, Xiping Wang, and Juerg von Kaenel "Transactional interactive multimedia banner", Proc. SPIE 4067, Visual Communications and Image Processing 2000, (30 May 2000); https://doi.org/10.1117/12.386664

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