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3 May 2001 Market basket analysis visualization on a spherical surface
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This paper discusses the visualization of the relationships in e-commerce transactions. To date, many practical research projects have shown the usefulness of a physics-based mass- spring technique to layout data items with close relationships on a graph. We describe a market basket analysis visualization system using this technique. This system is described as the following: (1) integrates a physics-based engine into a visual data mining platform; (2) use a 3D spherical surface to visualize the cluster of related data items; and (3) for large volumes of transactions, uses hidden structures to unclutter the display. Several examples of market basket analysis are also provided.
© (2001) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Ming C. Hao, Meichun Hsu, Umeshwar Dayal, Shu Feng Wei, Thomas Sprenger, and Thomas Holenstein "Market basket analysis visualization on a spherical surface", Proc. SPIE 4302, Visual Data Exploration and Analysis VIII, (3 May 2001);

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