Margaret Walch, Director of the Color Association of the United States (CAUS) and writer on historic color palettes proposed that color functions to bring aesthetic values and delight into our lives. The aesthetic and commercial values of color go hand in hand affecting the marketplace. What is color in the 21st Century? Color will be clever and play tricks for us Ms. Walch responds. In her slide presentation, Ms. Walch discussed the colors the Association's Interior Forecasting Committee predicts will be popular in 2003, and she combined this with an examination of four palettes that related to these colors.
Margaret Walch, Margaret Walch,
"Aesthetic and commercial value of color (Abstract Only)", Proc. SPIE 4421, 9th Congress of the International Colour Association, (6 June 2002); doi: 10.1117/12.464703; https://doi.org/10.1117/12.464703