6 June 2002 Color planner for designers based on color emotions
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Proceedings Volume 4421, 9th Congress of the International Colour Association; (2002) https://doi.org/10.1117/12.464694
Event: 9th Congress of the International Color Association, 2001, Rochester, NY, United States
Abstract
During the color perception process, an associated feeling or emotion is induced in our brains, and this kind of emotion is termed as 'color emotion.' The researchers in the field of color emotions have put many efforts in quantifying color emotions with the standard color specifications and evaluating the influence of hue, lightness and chroma to the color emotions of human beings. In this study, a color planner was derived according to these findings so that the correlation of color emotions and standard color specifications was clearly indicated. Since people of different nationalities usually have different color emotions as different cultural and traditional backgrounds, the subjects in this study were all native Hong Kong Chinese and the color emotion words were all written in Chinese language in the visual assessments. Through the color planner, the designers from different areas, no matter fashion, graphic, interior or web site etc., can select suitable colors for inducing target color emotions to the customers or product-users since different colors convey different meanings to them. In addition, the designers can enhance the functionality and increase the attractiveness of their designed products by selecting suitable colors.
© (2002) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Ka-Man Cheng, Ka-Man Cheng, John H. Xin, John H. Xin, Gail Taylor, Gail Taylor, } "Color planner for designers based on color emotions", Proc. SPIE 4421, 9th Congress of the International Colour Association, (6 June 2002); doi: 10.1117/12.464694; https://doi.org/10.1117/12.464694
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