The visual world, the world we see, is a world populated by colored objects. Central to any adequate theoretical account of color is a theory of how these colors are experienced. The best theory of color experience, I have argued previously, is an Illusion theory: objects are represented in color experience as having colors that neither they nor any physical object actually has. We cannot, however, be content with this conclusion which comprises a negative thesis. We need to go on and ask how we should think of colors. For some purposes, e.g. for most practical purposes, the answer is that we should think of colors in the same way as we always did. For some purposes, e.g. theoretical and philosophical purposes, however, we need to develop a more comprehensive account. In principle, we should expect to develop a pluralist framework for colors, one that has room for a range of different, but related, colors.