Translator Disclaimer
11 March 2005 VisImpact: business impact visualization
Author Affiliations +
Proceedings Volume 5669, Visualization and Data Analysis 2005; (2005)
Event: Electronic Imaging 2005, 2005, San Jose, California, United States
Business Intelligence (BI) deals with transforming raw business data into valuable information for making decisions. The goal is to improve the operation and use of large-scale, complex information systems. A number of automated BI techniques are available. These methods, however, have to be supported by user interaction to make successful business decisions. In this paper, we present a new technique for interactive business intelligence based on visualization technology, called VisImpact. The basic idea of the VisImpact technique is to visually display the relationships between the important business operation parameters and the distribution of the process flow. We have applied VisImpact in the areas of business contract analysis, business operation analysis, and fraud analysis, to show the power of the VisImpact technique for finding process flows, patterns, and trends, and for a quick identification of exceptions (outliers). Our interactive VisImpact system provides the means for an instant drilldown to a transaction record level which allows observing the evolution of business dynamics.
© (2005) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Ming C. Hao, Daniel A. Keim, Umeshwar Dayal, and Joern Schneidewind "VisImpact: business impact visualization", Proc. SPIE 5669, Visualization and Data Analysis 2005, (11 March 2005);


Content coverage of animal behavior data
Proceedings of SPIE (June 04 2004)
Sarnoff data analysis and visualization project
Proceedings of SPIE (August 01 1990)
Visually exploring worldwide incidents tracking system data
Proceedings of SPIE (January 28 2008)
Universal visualization platform
Proceedings of SPIE (March 11 2005)
WordSpace: visual summary of text corpora
Proceedings of SPIE (January 16 2006)

Back to Top