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10 February 2006 Automated campaign system
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Proceedings Volume 6076, Digital Publishing; 607605 (2006)
Event: Electronic Imaging 2006, 2006, San Jose, California, United States
To run a targeted campaign involves coordination and management across numerous organizations and complex process flows. Everything from market analytics on customer databases, acquiring content and images, composing the materials, meeting the sponsoring enterprise brand standards, driving through production and fulfillment, and evaluating results; all processes are currently performed by experienced highly trained staff. Presented is a developed solution that not only brings together technologies that automate each process, but also automates the entire flow so that a novice user could easily run a successful campaign from their desktop. This paper presents the technologies, structure, and process flows used to bring this system together. Highlighted will be how the complexity of running a targeted campaign is hidden from the user through technologies, all while providing the benefits of a professionally managed campaign.
© (2006) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Gary Vondran, Hui Chao, Xiaofan Lin, Dirk Beyer, Parag Joshi, Brian Atkins, and Pere Obrador "Automated campaign system", Proc. SPIE 6076, Digital Publishing, 607605 (10 February 2006);

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