Advertisements today provide the necessary revenue model supporting the WWW ecosystem. Targeted or contextual ad
insertion plays an important role in optimizing the financial return of this model. Nearly all the current ads that appear on
web sites are geared for display purposes such as banner and "pay-per-click". Little attention, however, is focused on
deriving additional ad revenues when the content is repurposed for alternative mean of presentation, e.g. being printed.
Although more and more content is moving to the Web, there are still many occasions where printed output of web
content is desirable, such as maps and articles; thus printed ad insertion can potentially be lucrative. In this paper, we
describe a contextual ad insertion network aimed to realize new revenue for print service providers for web printing. We
introduce a cloud print service that enables contextual ads insertion, with respect to the main web page content, when a
printout of the page is requested. To encourage service utilization, it would provide higher quality printouts than what is
possible from current browser print drivers, which generally produce poor outputs, e.g. ill formatted pages. At this
juncture we will limit the scope to only article-related web pages although the concept can be extended to arbitrary web
pages. The key components of this system include (1) the extraction of article from web pages, (2) the extraction of
semantics from article, (3) querying the ad database for matching advertisement or coupon, and (4) joint content and ad
layout for print outputs.