Currently, the trend of International Surveying and Mapping is shifting from map production to integrated service of
geospatial information, such as GOS of U.S. etc. Under this circumstance, the Surveying and Mapping of China is
inevitably shifting from 4D product service to NCGISPC (National Common Geospatial Information Service Platform of
China)-centered service. Although State Bureau of Surveying and Mapping of China has already provided a great
quantity of geospatial information service to various lines of business, such as emergency and disaster management,
transportation, water resource, agriculture etc. The shortcomings of the traditional service mode are more and more
obvious, due to the highly emerging requirement of e-government construction, the remarkable development of IT
technology and emerging online geospatial service demands of various lines of business. NCGISPC, which aimed to
provide multiple authoritative online one-stop geospatial information service and API for further development to
government, business and public, is now the strategic core of SBSM (State Bureau of Surveying and Mapping of China).
This paper focuses on the paradigm shift that NCGISPC brings up by using SWOT (Strength, Weakness, Opportunity
and Threat) analysis, compared to the service mode that based on 4D product. Though NCGISPC is still at its early
stage, it represents the future service mode of geospatial information of China, and surely will have great impact not only
on the construction of digital China, but also on the way that everyone uses geospatial information service.