Recommendation advertising method based on behavior retargeting

Yao Zhao; Xin-Chun YIN; Zhi-Min CHEN

doi:10.1117/12.906090

28 October 2011 Recommendation advertising method based on behavior retargeting

Yao Zhao, Xin-Chun YIN, Zhi-Min CHEN

Proceedings Volume 8205, 2011 International Conference on Photonics, 3D-Imaging, and Visualization; 82052D (2011) https://doi.org/10.1117/12.906090
Event: 2011 International Conference on Photonics, 3D-imaging, and Visualization, 2011, Guangzhou, China

Abstract

Online advertising has become an important business in e-commerce. Ad recommended algorithms are the most critical part in recommendation systems. We propose a recommendation advertising method based on behavior retargeting which can avoid leakage click of advertising due to objective reasons and can observe the changes of the user's interest in time. Experiments show that our new method can have a significant effect and can be further to apply to online system.

Citation Download Citation

Yao Zhao, Xin-Chun YIN, and Zhi-Min CHEN "Recommendation advertising method based on behavior retargeting", Proc. SPIE 8205, 2011 International Conference on Photonics, 3D-Imaging, and Visualization, 82052D (28 October 2011); https://doi.org/10.1117/12.906090

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