X-Rite's declared ambition is to create a digital ecosystem for appearance; a daunting challenge that has many
dimensions and has proven so massive that all previous attempts efforts have failed so far. After having invested three
years in exploring the problem, we can now deliver the first elements of answers and the practical path to tackle this
We will explore the practical implications of the intermediation of two stages between color and full appearance,
extended color and augmented color, and how these steps, rooted in the realities of the ecosystem they serve constitute
vectors and enablers of a more effective transition.
We will survey the road map implication in the design for measurement and capture instrumentations, packaging digital
formats and delivery infrastructure as well as rendering and display devices that will enable true value creation built on