13 January 2012 Development stage and monetization model of micro-blog in China
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Micro-blog websites are increasingly attracting the attention of academic and industry researchers. Its market value has been widely concerned and the exploration of its monetization model has entered a substantial stage. In this paper, we describe the history of Micro-blog and propose a comprehensive classification. We then discuss key characteristics based on existing websites mainly in China. A monetization model is concluded according to different features of microblog and the Hype Cycle theory[1]. The paper can be used for future academic research or making strategies for Microblog website practitioners.
© (2012) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Tiansheng Xu, Tiansheng Xu, Liu Sun, Liu Sun, Yiping Yang, Yiping Yang, Hui Ma, Hui Ma, } "Development stage and monetization model of micro-blog in China", Proc. SPIE 8349, Fourth International Conference on Machine Vision (ICMV 2011): Machine Vision, Image Processing, and Pattern Analysis, 834937 (13 January 2012); doi: 10.1117/12.920954; https://doi.org/10.1117/12.920954


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