In this paper we present appARel, a creative research project at the intersection of augmented reality, fashion, and
performance art. appARel is a mobile augmented reality application that transforms otherwise ordinary garments with
3D animations and modifications. With appARel, entire fashion collections can be uploaded in a smartphone
application, and “new looks” can be downloaded in a software update. The project will culminate in a performance art
fashion show, scheduled for March 2013. appARel includes textile designs incorporating fiducial markers, garment
designs that incorporate multiple markers with the human body, and iOS and Android apps that apply different
augments, or “looks”, to a garment. We discuss our philosophy for combining computer-generated and physical
objects; and share the challenges we encountered in applying fiduciary markers to the 3D curvatures of the human body.