This paper describes how videos can be implemented into printed photo books. More than half of consumers take videos
with DSCs, the rest use camcorders, smartphones and other devices. This means that consumers who use DSC’s to
capture the images used in their photo books are an ideal target group for a new service, enabling them to use the CEWE
PHOTOBOOK software to select scenes (frames) from their videos and have them printed together with a QR code in
the book. Once the customer receives the printed product, they can scan the QR code with any smart phone or tablet and
the video clip will be played on the mobile device.