A critical issue in the production of ophthalmic lenses is to guarantee the correct centering and alignment throughout the manufacturing and mounting processes. Aimed to that, progressive addition lenses (PALs) incorporate permanent marks at standardized locations at the lens. Those marks are engraved upon the surface and provide the model identification and addition power of the PAL, as well as to serve as locator marks to re-ink the removable marks again if necessary. Although the permanent marks should be visible by simple visual inspection, those marks are often faint and weak on new lenses providing low contrast, obscured by scratches on older lenses, and partially occluded and difficult to recognize on tinted or anti-reflection coated lenses. In this contribution, we present an extremely simple visualization system for permanent marks in PALs based on digital in-line holography. Light emitted by a superluminescent diode (SLD) is used to illuminate the PAL which is placed just before a digital (CCD) sensor. Thus, the CCD records an in-line hologram incoming from the diffracted wavefront provided by the PAL. As a result, it is possible to recover an in-focus image of the PAL inspected region by means of classical holographic tools applied in the digital domain. This numerical process involves digital recording of the in-line hologram, numerical back propagation to the PAL plane, and some digital processing to reduce noise and present a high quality final image. Preliminary experimental results are provided showing the applicability of the proposed method.