Liquid crystal displays (LCDs) are widely used for diverse purposes in many aspects in daily life from handle personal devices to professional applications and large-panel LCD televisions. Since LCD is a passive emission display device, it usually shows narrow viewing angle and reduced brightness. Nowadays, LCDs with light-emitting properties is suggested as a less energy consuming displays. To date, fluorescent materials with dichroic properties and strong fluorescence emission are required. However, many molecular emitters, which are highly efficient in solution, will suffer from heavy aggregation-caused quenching (ACQ) effect in the aggregate state, which has greatly limited their applications. In order to overcome these weaknesses, we have designed and synthesized a novel luminescent liquid crystalline compound consisting of a tetraphenylethene (TPE) core, TPE-PPE, as a luminogen with mesogenic moieties. As a result, the TPE-PPE exhibits both the aggregate-induced emission (AIE) and thermotropic liquid crystalline characteristics. By dissolving 1 weight% (wt%) of TPE-PPE into the nematic LC host PA0182, a linearly polarized emission was obtained on the unidirectional orientated LC cell. The photoluminescence polarization ratio of the LC cell has reached to 4.16 between the directions perpendicular and parallel to the rubbing direction. Utilizing the emissive anisotropic TPE-PPE, we have fabricated the photoluminescent liquid crystal display (PL-LCD). This approach has simplified the device design, lowered the energy consumption and increased brightness of the LCD.