Translator Disclaimer
Paper
4 March 2015 Scanning-time evaluation of Digimarc Barcode
Author Affiliations +
Proceedings Volume 9409, Media Watermarking, Security, and Forensics 2015; 940907 (2015) https://doi.org/10.1117/12.2083206
Event: SPIE/IS&T Electronic Imaging, 2015, San Francisco, California, United States
Abstract
This paper presents a speed comparison between the use of Digimarc® Barcodes and the Universal Product Code (UPC) for customer checkout at point of sale (POS). The recently introduced Digimarc Barcode promises to increase the speed of scanning packaged goods at POS. When this increase is exploited by workforce optimization systems, the retail industry could potentially save billions of dollars. The Digimarc Barcode is based on Digimarc’s watermarking technology, and it is imperceptible, very robust, and does not require any special ink, material, or printing processes. Using an image-based scanner, a checker can quickly scan consumer packaged goods (CPG) embedded with the Digimarc Barcode without the need to reorient the packages with respect to the scanner. Faster scanning of packages saves money and enhances customer satisfaction. It reduces the length of the queues at checkout, reduces the cost of cashier labor, and makes self-checkout more convenient. This paper quantifies the increase in POS scanning rates resulting from the use of the Digimarc Barcode versus the traditional UPC. It explains the testing methodology, describes the experimental setup, and analyzes the obtained results. It concludes that the Digimarc Barcode increases number of items per minute (IPM) scanned at least 50% over traditional UPC.
© (2015) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.
Rebecca Gerlach, Dan Pinard, Matt Weaver, and Adnan Alattar "Scanning-time evaluation of Digimarc Barcode", Proc. SPIE 9409, Media Watermarking, Security, and Forensics 2015, 940907 (4 March 2015); https://doi.org/10.1117/12.2083206
PROCEEDINGS
9 PAGES


SHARE
Advertisement
Advertisement
RELATED CONTENT

Watermarking spot colors in packaging
Proceedings of SPIE (March 04 2015)
Vision-based reading system for color-coded bar codes
Proceedings of SPIE (February 21 1996)
The new Dutch passport
Proceedings of SPIE (March 15 1996)
Analysis of one-dimensional barcode
Proceedings of SPIE (February 01 1991)

Back to Top