As the weakest part in the bridge system, traditional bridge bearing is incapable of isolating the impact load such as earthquake. A magneto-rheological elastomeric bearing (MRB) with adjustable stiffness and damping parameters is designed, tested and modeled. The developed Bouc-Wen model is adopted to represent the constitutive relation and force-displacement behavior of an MRB. Then, the lead rubber bearing (LRB), passive MRB and controllable MRB are modeled by finite element method (FEM). Furthermore, two typical seismic waves are adopted as inputs for the isolation system of bridge seismic response. The experiments are carried out to investigate the different response along the bridge with on-off controlled MRBs. The results show that the isolating performance of MRB is similar to that of traditional LRB, which ensures the fail-safe capability of bridge with MRBs under seismic excitation. In addition, the controllable bridge with MRBs demonstrated the advantage of isolating capacity and energy dissipation, because it restrains the acceleration peak of bridge beam by 33.3%, and the displacement of bearing decrease by 34.1%. The shear force of the pier top is also alleviated.