Holographic metrology, unlike most other applications of holography, has always thrived and continues to thrive by continuously incorporating new supporting technologies that make it more powerful and useful. Successes, failures, lives, and deaths are examined and recognized as evolutionary steps that position the field where opportunities are as great and as many as ever. This is a story of that evolution. Comparisons and analogies with other applications of holography such as data storage, archiving, the arts, entertainment, advertising, and security and their evolution are interesting. Critical events, successes, mistakes, and coincidences represent milestones of abandonment or failure to deliver in many holography communities that followed a different evolutionary path. Events and new technical developments continue to emerge in supporting fields that can revive and expand all holography applications. New opportunities are described with encouragement to act on them and take some risks. Don’t wait until all of the required technology and hardware are available, because good scientists always act before then. The paper is about “making holography great again” and your opportunity to be a part of the upcoming revolution. Although the discussion focuses on holographic metrology, the same principles should apply to other holography communities.