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Chapter 12:
The Ocean Optics Story in a Nutshell
Editor(s): José Miguel López-Higuera; Brian Culshaw
Author(s): Morris, Mike
Abstract
In this chapter the path to success followed by Ocean Optics is presented. Comments concerning the things to do first, on the business plan, on sales and marketing, on the key elements to the sales platform, on the role of trade shows and conventions, are addressed. An extensive due diligence checklist, very useful for entrepreneurs, is included as an appendix.
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CHAPTER 12
8 PAGES


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