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What the public calls a “rocket,” the industry people usually call a launch vehicle. From the standpoint of a company wishing to send a communications satellite into space, the most important technical characteristics of a launch vehicle are its capacity; the number of kilograms it can place into various orbits; the physical size of the satellite it can accommodate, typically described by the maximum diameter and length; and its reliability. The satellite is referred to as the payload for the launcher.
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