Color matching of fabric blends is a key issue for the textile industry, mainly due to the rising need to create high-quality products for the fashion market. The process of mixing together differently colored fibers to match a desired color is usually performed by using some historical recipes, skillfully managed by company colorists. More often than desired, the first attempt in creating a blend is not satisfactory, thus requiring the experts to spend efforts in changing the recipe with a trial-and-error process. To confront this issue, a number of computer-based methods have been proposed in the last decades, roughly classified into theoretical and artificial neural network (ANN)–based approaches. Inspired by the above literature, the present paper provides a method for accurate estimation of spectrophotometric response of a textile blend composed of differently colored fibers made of different materials. In particular, the performance of the Kubelka-Munk (K-M) theory is enhanced by introducing an artificial intelligence approach to determine a more consistent value of the nonlinear function relationship between the blend and its components. Therefore, a hybrid K-M+ANN-based method capable of modeling the color mixing mechanism is devised to predict the reflectance values of a blend.