We present an adaptive tone reproduction algorithm for displaying high-dynamic-range (HDR) images on conventional low-dynamic-range (LDR) display devices. The proposed algorithm consists of an adaptive tone reproduction operator and chromatic adaptation. The algorithm for dynamic range reduction relies on suitable tone reproduction functions that depend on histogram-based parameter estimation to adjust luminance according to global and local features. Instead of relying only on reduction of dynamic range, this chromatic adaption technique also preserves chromatic appearance and color consistency across scene and display environments. Our experimental results demonstrate that the proposed algorithm achieves good subjective quality while preserving image details. Furthermore, the proposed algorithm is simple and practical for implementation.