Data from ocean color monitoring sensors at different spectral channels are available for remote sensing of radiation as seen in the given spectral windows, which is used for deriving information on various atmospheric parameters. However, recent studies have demonstrated the potential of hyperspectral (HS) data over multispectral ocean color (MSOC) data in accurately estimating phytoplankton concentration and in monitoring the coastal dynamics. We propose system spectral shape factor (SSSF)-based approach to recover the embedded HS top-of-atmosphere (TOA) radiance (TOARAD) from the MSOC data. SSSF is defined as convolution of normalized input spectrum and sensor spectral response function (SRF). The advantage of SSSF is that it decouples magnitude and spectral shape part of sensor output and enables recovery of TOARAD. To test this method, the airborne visible/infrared imaging spectrometer-next generation data are used to simulate inputs to MSOC. SRF of ocean color monitor simulated MSOC. SSSF of TOARAD is estimated using SSSF of model-based path radiance spectrum of the pixel, which is similar in spectral shape. Methodology, developed using data from five stations, is validated with data from other five stations. The procedure is successfully repeated using SRFs of sea-viewing wide-field-of-view sensor. The recovered HS data are found to be consistent with the original spectra with very small deviations in spectral angle map (<0.012 rad) spectral information divergence (<5.8 × ^{10 − 5}), mean percentage relative error (MPRE) of TOARAD (<0.7 % ), and MPRE of TOA water leaving radiance (<5.8 % ). This approach possibly opens up research for application of HS analysis on MSOC recovered spectra and for optimization of sensor configurations.