An optimal broadcasting scheme under the presence of secondary content (i.e. advertisements) is proposed. The proposed scheme works both for movies encoded in a Constant Bit Rate (CBR) or a Variable Bit Rate (VBR) format. It is shown experimentally that secondary content in movies can make Video-on-Demand (VoD) broadcasting systems more efficient. An efficient algorithm is given to compute the optimal broadcasting schedule with secondary content, which in particular significantly improves over the best previously known algorithm for computing the optimal broadcasting schedule without secondary content.