For making commercial implementation of light emitting diode (LED) based visible light communication (VLC) systems feasible, it is necessary to incorporate it with dimming schemes which will provide energy savings, moods and increase the aesthetic value of the places using this technology. There are two general methods which are used to dim LEDs commonly categorized as analog and digital dimming. Incorporating fast data transmission with these techniques is a key challenge in VLC. In this paper, digital and analog dimming for a 10 Mb/s non return to zero on-off keying (NRZ-OOK) based VLC system is experimentally investigated considering both photometric and communicative parameters. A spectrophotometer was used for photometric analysis and a line of sight (LOS) configuration in the presence of ambient light was used for analyzing communication parameters. Based on the experimental results, it was determined that digital dimming scheme is preferable for use in indoor VLC systems requiring high dimming precision and data transmission at lower brightness levels. On the other hand, analog dimming scheme is a cost effective solution for high speed systems where dimming precision is insignificant.