Dr. Giordano B. Beretta
Principal Data Scientist
SPIE Involvement:
Fellows Committee | Information Technology Committee | Fellow status | Conference Chair | Symposium Committee | Symposium Chair | Author | Instructor
Area of Expertise:
color science , electronic imaging , document recognition and retrieval , data science
Profile Summary

Giordano Bruno Beretta received his doctorate in computer science from the ETH, Zurich, in 1984 and joined Xerox PARC that year. For his pioneering work in color imaging he received the 1989 Xerox Corporate Research Group Achievement Award. In 1990 he moved on to Canon, where he was involved mainly in strategic planning and intellectual property management, while exercising his technical skills as Canon's Technical Advisor for Color. From 1994 he was with Hewlett-Packard Laboratories, where he contributed to the color fax, digital sender products, digital publishing, commercial print automation, and document management. Currently he is a principal data scientist in the Smart Machine department of Samsung Semiconductor, Inc.

His skills as a speculative designer have translated into a number of patents and articles in numerical mathematics, human-computer interaction, computational geometry, design automation tools, color science, image communication and encoding, and quantum imaging. He has been a thought leader in developing a common understanding of the Internet's impact on publishing. This has resulted in the consensus that electronic publishing has been replaced by digital publishing. More recently, at EI 2001, with Neil Gunther he has been instrumental in developing a benchmarking methodology for contents based image retrieval (CBIR) algorithms over the Internet. In collaboration with Robert Buckley, he has been teaching successful short courses on Color Imaging on the Internet IS&T and SPIE conferences. He has given numerous presentations in Austria, Canada, Italy, Japan, Mexico, Switzerland, and the USA.

A strong believer in the social role of synergies and emergent properties, he is a tireless promoter of young scientists and engineers, helping them in their first professional steps. He is recipient of the IS&T service award in 1998, IS&T senior membership Award in 2000, IS&T fellowship in 2001, SPIE fellowship in 2002 and IS&T Bouman award in 2009.
Publications (32)

Proceedings Article | 25 January 2012
Proc. SPIE. 8292, Color Imaging XVII: Displaying, Processing, Hardcopy, and Applications
KEYWORDS: Printing, Image quality, LCDs, Color vision, Psychophysics, Spectrophotometry, Tolerancing, CMYK color model, Color reproduction, RGB color model

Proceedings Article | 25 January 2012
Proc. SPIE. 8292, Color Imaging XVII: Displaying, Processing, Hardcopy, and Applications
KEYWORDS: Mobile devices, Data modeling, Databases, Computing systems, Clouds, Nomenclature, Data processing, Solids, Color vision, RGB color model

Proceedings Article | 26 January 2011
Proc. SPIE. 7866, Color Imaging XVI: Displaying, Processing, Hardcopy, and Applications
KEYWORDS: Optical filters, Light sources, Eye, Visualization, Calibration, Reflectivity, Nomenclature, Printing, Head, Light

Proceedings Article | 25 January 2011
Proc. SPIE. 7872, Parallel Processing for Imaging Applications
KEYWORDS: Roads, Digital image processing, Matrices, Image processing, Error analysis, Diffusion, Parallel processing, Printing, Image quality, Algorithm development

Proceedings Article | 25 January 2011
Proc. SPIE. 7866, Color Imaging XVI: Displaying, Processing, Hardcopy, and Applications
KEYWORDS: Data modeling, Cameras, Scanners, Photography, Computer programming, Printing, Image quality, Tolerancing, Color management, RGB color model

SPIE Conference Volume | 24 January 2011

Showing 5 of 32 publications
Conference Committee Involvement (10)
Parallel Processing for Imaging Applications
24 January 2011 | San Francisco Airport, California, United States
Electronic Imaging 2005
16 January 2005 | San Jose, United States
Electronic Imaging 2004
18 January 2004 | San Jose, United States
Internet Imaging III
21 January 2002 | San Jose, California, United States
Internet Imaging II
24 January 2001 | San Jose, CA, United States
Showing 5 of 10 published special sections
Course Instructor
SC083: Color Imaging on the Internet
The enormous possibilities and widespread connectivity offered by the Internet and the World Wide Web has spawned multiple ways of exchanging and communicating color images. The Internet is an evolving communication system, where uses, technologies, and applications are continuously introduced by a plethora of players. Its functionality, reliability, scaling properties, and performance limits are largely unknown—albeit they span wide gamuts from optic fiber to wireless connections and from game consoles to palmtop devices, etc. To be successful in Internet imaging, users and developers must design systems in a top-down approach. The goal of this short course is to sort out the available standard methods so that attendees will become familiar with the different possibilities for Internet imaging; the trade-offs, issues and dependencies of each; how and when each is used; and their system implications. To this end, we systematically present the standard methods for color encoding, image compression, file formatting, protocols, and applications.
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