Marvel’s THE AVENGERS was the third film Stereo D collaborated on with Marvel; it was a summation of our artistic
development of what Digitally Created 3D and Stereo D’s artists and toolsets affords Marvel’s filmmakers; the ability to
shape stereographic space to support the film and story, in a way that balances human perception and live photography.
We took our artistic lead from the cinematic intentions of Marvel, the Director Joss Whedon, and Director of
Photography Seamus McGarvey.
In the digital creation of a 3D film from a 2D image capture, recommendations to the filmmakers cinematic techniques
are offered by Stereo D at each step from pre-production onwards, through set, into post. As the footage arrives at our
facility we respond in depth to the cinematic qualities of the imagery in context of the edit and story, with the guidance
of the Directors and Studio, creating stereoscopic imagery.
Our involvement in The Avengers was early in production, after reading the script we had the opportunity and honor to
meet and work with the Director Joss Whedon, and DP Seamus McGarvey on set, and into post.
We presented what is obvious to such great filmmakers in the ways of cinematic techniques as they related to the
standard depth cues and story points we would use to evaluate depth for their film. Our hope was any cinematic habits
that supported better 3D would be emphasized. In searching for a 3D statement for the studio and filmmakers we arrived
at a stereographic style that allowed for comfort and maximum visual engagement to the viewer.